Strata Cloud Manager users encounter significant friction when onboarding Cloud NGFW via AWS Marketplace, resulting in a 74% customer drop-off rate during free trials and subscriptions. This is due to time-consuming manual tasks, including acquiring AWS admin credentials, creating new user identities, and navigating multiple consoles to set up firewalls, endpoints, and policies, as Cloud NGFW cannot be deployed directly from SCM.

Automating security policy enforcement in dynamic cloud environments is hindered by Cloud Identity Engine's (CIE) manual requirements for new firewalls to receive tags and for onboarding new IP-Tag sources. This necessitates customers repeatedly inputting credentials already used for App Discovery, creating significant friction in achieving elastic, tag-based security.

Noosh, a direct mail campaign software, was falling short of its goal to be a truly collaborative solution, despite having comprehensive features. While stakeholders believed a simple reskin would suffice, I pushed past this directive. My goal was to uncover the genuine needs and frustrations of users, so I could design a solution that would fundamentally transform their workflow and make the software indispensable.

Imagine a learning platform designed for everyone, yet hardly anyone uses it. That was the challenge with Take One, an internal hub for our long-term VMware employees. I took it upon myself to look beyond the surface, pushing past the initial requirements to become an advocate for our users. By diving deep to uncover their genuine needs, my goal was to transform the platform from a simple tool into an indispensable part of their career growth.

ZTP firewall activation requires installers to constantly monitor a portal for 20 minutes, creating a significant operational bottleneck and limiting their mobility during deployment